Partnerships Archives - DanAds

DanAds and Brand Metrics join forces to transform advertising with advanced brand lift insights

Jaroslaw Labuzek — Mon, 10 Jun 2024 09:58:13 +0000

DanAds and Brand Metrics will enable seamless management and optimization of ad campaigns through a complete offering tailored to boost productivity and innovation in the sector.

June 10, 2024 – Cannes, France – DanAds, a global leader in advertising technology and a leading white-label self-serve platform provider for over 40 publishers and brands worldwide, is excited to announce a new partnership with Brand Metrics, an innovative provider of automated brand lift data. This collaboration is set to enhance advertising opportunities within the media industry, delivering a complete and effective offering tailored to the unique needs of publishers and their advertisers.

Brand lift data captures the degree to which audiences exposed to a campaign are impacted across four key metrics – brand awareness, consideration, preference and buying intent.

Through this partnership, DanAds clients can offer their advertisers enhanced ROI data, including premium metrics. This comprehensive data enables advertisers to make more informed decisions and achieve better campaign outcomes.

“This partnership marks a significant milestone in the advertising industry, allowing advertisers and agencies of all sizes to measure the true impact of their campaigns,” said Peo Persson, Co-founder & CCO at DanAds. “By integrating Brand Metrics’ tools, we are empowering our users with data-driven insights that were previously inaccessible to many. This collaboration perfectly aligns with our commitment to automation, scalability, and self-service.”

Mikael Larsson, Chief Operating Officer at Brand Metrics, added, “We are excited to join forces with DanAds to offer comprehensive brand lift data through their innovative platform solutions. This partnership allows us to reach a wider audience, providing advertisers with the tools they need to understand and optimize their campaigns effectively. Together, we are transforming the advertising landscape by making high-quality brand lift measurement accessible to all.”

National World, the UK’s only local publisher to provide all customers with a comprehensive brand lift campaign report as standard, deploys this solution on their self-serve platform, National World Ad Manager. Their customers benefit from 19% greater brand lift compared to other news brand publishers. This partnership offers independent, state-of-the-art measurement of advertising effectiveness at each stage of the marketing funnel, helping advertisers create better strategies for future campaigns.

As two innovative Swedish companies, DanAds and Brand Metrics are united in our mission to empower advertisers/agencies and are currently at the French Riviera in Cannes, France, until June 20. If you are attending, feel free to connect with our teams to learn more about this exciting partnership and the innovative solutions we offer.

About DanAds

DanAds is a leading global provider of self-serve and automation advertising technology. The innovative platform empowers publishers and advertisers to efficiently manage, optimize, and scale their advertising campaigns. DanAds is committed to democratizing advertising by providing user-friendly, AI-driven solutions that enhance campaign performance and accessibility. With DanAds, businesses of all sizes can harness the power of data-driven advertising to reach their target audiences effectively.

For media inquiries, please contact: Marie-Lou Penin, Head of Marketing via marie-lou.penin@danads.com

About Brand Metrics

Brand Metrics delivers automated brand lift data at true scale, simply, inexpensively, and without 3rd party cookies. Commercial teams can prove the effectiveness of many more campaigns and use their brand lift data to help monetise their commercial proposition, whilst research teams can use their extensive metadata to demonstrate what really works. Brand Metrics is a SaaS platform, built for the digital advertising ecosystem with a benchmark database of 30,000+ campaigns, measured for world-leading publishers like New York Times, Newscorp, The Guardian, Financial Times, We Transfer, National World and many more.

For media inquiries, please contact: Sean Adams, Chief Marketing Officer via
sean@brandmetrics.com

DanAds to boost innovation and productivity in retail media with SAS marketing and advertising technology

Jaroslaw Labuzek — Wed, 05 Jun 2024 09:00:21 +0000

DanAds will use SAS 360 Match to enhance advertising opportunities within the retail sector, providing a complete, effective offering designed to meet the unique needs of retailers and their advertisers.

June 5, 2024 – New York, USA – DanAds, a global leader in advertising technology, is excited to announce a new collaboration with SAS® advertising and marketing technology to transform advertising within the retail sector. This effort will combine SAS’ powerful ad server, SAS 360 Match, with DanAds’ self-service platform to deliver a singular, market-ready offering designed specifically for retailers. SAS, a leader in data and AI, offers an extensive suite of solutions that help organizations transform data into trusted decisions, including its fully independent, first-party ad server.

In the dynamic world of retail advertising, this offering will introduce a comprehensive ad monetization platform that will enable retailers to sell advertising inventory directly and efficiently. By uniting DanAds’ expertise in streamlined sales and order intake with SAS’ robust ad decisioning and delivery engine, the offering will cater to the nuanced demands of the retail industry.

“The powerful capabilities of SAS 360 Match combined with DanAds’ platform will set an exciting new precedent for what is possible in retail media, empowering retailers to unlock the full potential of their data and digital touchpoints,” said Scott Briggs, Commercial Strategy Manager at SAS.

“The collaboration utilizes DanAds’ innovative technology to equip retailers with the tools needed for automating and optimizing advertising operations. With SAS’ advanced decision engine, retailers will be able to access deeper insights and predictive analytics to refine their advertising strategies, ultimately driving better results and higher returns on investment.” added Johan Liljelund, Chief Information Officer of DanAds.

The DanAds and SAS collaboration will enable seamless management and optimization of ad campaigns through a complete offering tailored to boost productivity and innovation in the sector.

About DanAds

For media inquiries, please contact: Marie-Lou Penin, Head of Marketing, marie-lou.penin@danads.com

DanAds empowers La Presse with an innovative self-serve ad platform: Atelier Direct

Jaroslaw Labuzek — Tue, 06 Feb 2024 11:55:52 +0000

La Presse, the leading French-language newspaper in Quebec, is simplifying the advertising process for small and medium-sized businesses on its platform, enabling them to connect with its vast audience of millions of monthly readers.

Introduced on January 31, Atelier Direct La Presse represents a novel self-service advertising tool. This platform empowers advertisers to quickly launch marketing campaigns throughout the La Presse ecosystem with merely a few clicks, as stated by the company.

On this new platform, advertisers have the option to choose their desired ad format from two available types: a bespoke native format and standard banners (including big box and double big box). Following their selection, they can monitor performance metrics.

“Quebec represents a dynamic market for SMEs,” says Valérie Beauchesne, managing director, media solutions at La Presse. “And we are optimistic that this solution can meet their need for visibility and grants the benefit of partnering with credible and local media such as La Presse.” Beauchesne reports that nearly a hundred clients have either created profiles on the platform, or have already launched campaigns.

“It was important for us to simplify the campaign creation process and enhance its accessibility for people running SMEs (small and medium-sized enterprises), who often lack the time and resources to manage their marketing campaigns,” says Patrick Salois, VP, sales and operations, La Presse.

To learn more about their platform, visit: https://atelier-direct.lapresse.ca/

Generative ai video producer Waymark and Self-Serve Adtech provider Danads automate entire tv advertising journey

Jaroslaw Labuzek — Wed, 06 Dec 2023 11:29:36 +0000

Collaboration enables media platforms to offer instant ad creation, targeted media planning and buying

DETROIT, MI and STOCKHOLM, Sweden – Waymark, an AI video creation technology company, and DanAds, a provider of self-serve advertising automation technology, today announce a partnership that provides global publishers and media owners with a fully automated, white-labeled self-serve advertising infrastructure, offering comprehensive AI-generated creative production, transparent targeting and immediate distribution for their customers.

A disruptive and dynamic player in the advertising sector, Waymark leverages multiple generative AI models to effortlessly create professional, ready-to-air commercials in minutes with nothing more than a website URL. During 2023, their platform has been deployed across US and international broadcast, cable, CTV and radio networks including FOX TV stations, Spectrum Reach, Gray Television and Nine (Australia).

DanAds’ is at the forefront of self-serve ad automation technology. Their self-serve advertising infrastructure includes automated media planning, billing, reconciliation and proposal automation, eliminating the need for manual processes. DanAds provides end customers with the power of precise targeting that unlocks the full potential of user data monetization. Their global media clients include TripAdvisor, SoundCloud, Bloomberg, Zillow, Hearst and Dow Jones. Over the last decade, DanAds has earned its reputation as a premier self-serve advertising tech provider.

With this partnership, DanAds is incorporating Waymark’s AI system into its self-serve advertising platform as a plugin, allowing media firms the option to offer instantly generated, engaging commercials to advertisers as part of their campaign booking process. This seamless, all-in-one self-serve model cuts out costly resources and opens up a top-tier promotional channel to millions of businesses with a new level of convenience and flexibility.

“With the rise of CTV and its increasingly evident appeal for SMBs and local advertisers, this collaboration feels like the perfect merger for this moment in media,” said Waymark CEO Alex Perky-Stern. “Combining the DanAds self-serve platform and Waymark plugin, media companies can turn the “Upload” button into a “Create” experience that activates and delight potential advertisers who want to get their product on air.”

Istvan Beres, Co-founder & CEO of DanAds, comments, “Together, DanAds and Waymark provide publishers and advertisers with a complete solution to achieve their shared objectives. Brands can efficiently deploy affordable video ads to targeted streaming audiences on a large scale, eliminating the complexities and costs associated with traditional video ad creation.”

“The partnership between DanAds and Waymark presents a valuable opportunity to deliver advanced and comprehensive support to local advertisers, addressing the growing demand for localized advertising across various industries, especially in CTV. This announcement introduces an innovative and robust option for prospective SMB advertisers to effortlessly purchase local ads, swiftly generate market-ready creative ad messages, and assess impact, all within a single platform,” adds Peo Persson, Co-founder & Head of Sales of DanAds.

About Waymark

Waymark is using creative AI to make professional video production easier than it’s ever been. The tech startup has combined multiple generative AI models to create an end-to-end video creation platform. With their tool, anyone who can type basic instructions can produce ready-to-air commercials fit for TV, streaming, and digital. Waymark works with a diverse array of clients: from small business to leading media enterprises who need to create stunning, agency-quality commercials for their companies and clients. https://waymark.com

About DanAds

DanAds is the leading self-serve and advertising automation provider, building self-serve advertising platforms that connect advertisers with publishers through an automated system. Our platforms enable publishers to reduce manual work and monetize user data, while providing advertisers with access to premium advertising space regardless of brand or budget. Founded in 2013 and headquartered in Stockholm, with offices in New York, London, Uzbekistan and Warsaw, we serve clients around the globe, including Tripadvisor, Roku, Philips, Outside and McClatchy. Learn more at www.danads.com

For media inquiries, please contact: Marie-Lou Penin, Head of Marketing,
marie-lou.penin@danads.com

DanAds powers Outside’s New Self-Service Ad Manager

Marie-Lou Penin — Wed, 15 Nov 2023 13:00:20 +0000

Outside Interactive, Inc. Announces Launch of New Self-Service Ad Manager Platform

Outside Interactive, Inc., the world’s premier destination for outdoor content and experiences, announced today the launch of Outside Ad Manager, a self-serve advertising platform powered by DanAds. This innovative tool serves as the gateway for brands to directly connect with Outside’s influential outdoor and active lifestyle audiences.

The launch of Outside Ad Manager follows the introduction of a suite of new-to-market advertising services and solutions from Outside including a new High Impact Skywalker ad unit and commercial enhancements in Outside’s live sports offering with the U.S. Ski and Snowboard World Cup Series. The new Ad Manager platform enables advertisers to reach high intent audiences across Outside’s network of brands with geo-targeting capabilities for display and video reach. Ad Manager offers partners flexibility to upload their own creative or leverage the in-tool creative builder. Either option allows campaigns to be live in less than 48 hours. The platform offers real-time campaign optimization and reporting for full control and visibility.

"Outside Ad Manager is an important investment that puts our partners in the driver's seat. Outside reaches 80 million outdoor enthusiasts monthly and we want to make it seamless for businesses to engage with them. We value collaborating with brand partners of all sizes and this latest offering is evidence of our commitment to doing so beyond our other managed services"

Sharon Houghton SVP Sales, Outside

The partnership between DanAds and Outside gives brands unprecedented access to their core customer base, catalyzing the growth of local businesses. This marks a significant leap forward in the outdoor advertising industry, and we're excited to collaborate in this transformative journey."

Peo Persson Co-Founder, DanAds

Outside Ad Manager is available today at Outside-AdManager.com.

About Outside
Outside Interactive, Inc. is the premier destination for outdoor inspiration, activation, and reward. Each month, Outside reaches 80 million of the most active consumers in the world across its network of 25 media, digital, and technology platforms, creating an experience for both longtime adventurers and those just getting started. Outside’s mission is to get everyone outdoors, experiencing healthy, connected, and fulfilling lives. Outside’s membership offering, Outside+, bundles best-in-class storytelling, videos, gear reviews, mapping apps, online courses, discounted event access, magazines, and more. Learn more at OutsideOnline.com.

Contact: PR@outsideinc.com

About DanAds
DanAds is a leading global provider of self-serve and automation advertising technology. Our innovative platform empowers publishers, advertisers to efficiently manage, optimize, and scale their advertising campaigns. We are committed to democratizing advertising by providing user-friendly, AI-driven solutions that enhance campaign performance and accessibility. With DanAds, businesses of all sizes can harness the power of data-driven advertising to reach their target audiences effectively.

Contact: Marie-Lou Penin, Head of Marketing, at marie-lou.penin@danads.com

DanAds ranked among Deloitte’s Sweden Technology Fast 50

Marie-Lou Penin — Mon, 06 Nov 2023 20:49:04 +0000

We are proud to announce that DanAds has made Deloitte’s Sweden Technology Fast 50 list!

Sweden Technology Fast 50 acknowledges the 50 fastest-growing technology companies in Sweden. The ranking is based on revenue growth over the last four years and includes public and private companies in all areas of technology, from software and hardware to life science, communications, and clean technology. Find out more here.

This year marks the 20-year anniversary of the Sweden Technology Fast 50 list. Ester Sundström, partner at Deloitte and one of the people responsible for the Deloitte Sweden Technology Fast 50 list, remarks,

It feels fantastic to have been able to highlight Swedish entrepreneurship in the tech industry for 20 years through Sweden Technology Fast 50. This year's companies not only reflect Sweden's leading position in innovation but also some of the shifts we have seen in society in recent years, not least within GreenTech, where technical solutions are used to address climate change, and MedTech, where technology is used to strengthen healthcare. We are happy to celebrate the companies' success and look forward to following their journey.

Rankings for the Sweden Technology Fast 50 list will be revealed this week via short daily webcasts from Deloitte’s Ester Sundström and Rasmus Dahlberg ending in a celebratory gathering in Stockholm on November 9th for food, drinks, and socializing. To view the complete list of companies recognized on Deloitte’s Sweden Technology Fast 50 list, click here.

About DanAds

DanAds is the leading provider of self-serve advertising technology, directly connecting ad sellers (publishers) with advertisers of any size through a fully automated ad sales platform. DanAds provides publishers with their own branded platform, allowing them to reduce manual administration and monetize their valuable user data dramatically. With the help of DanAds, all ad buyers can get access to premium advertising space independent of brand and budget, without expensive middlemen.  

DanAds was founded in 2013 by CEO, Istvan Beres, and EVP Sales, Peo Persson. Headquartered in Stockholm, with offices in New York, London, and Warsaw, DanAds serves clients of all sizes on a global scale, including some of the world’s leading traditional publishers such as The Washington Post and Bloomberg Media as well as some of the largest UGC (user-generated content) platforms and globally known brands such as Tripadvisor, Roku, Philips and SoundCloud. Learn more on www.DanAds.com.  

DanAds empowers Nine with revolutionary self-serve ad platform: Nine Ad Manager

Marie-Lou Penin — Mon, 06 Nov 2023 15:58:50 +0000

DanAds proudly announces the launch of Nine Ad Manager, a self-serve advertising platform that leverages Artificial Intelligence (AI) to empower Australian small and medium-sized businesses (SMBs) with the capability to purchase video advertising on 9Now, allowing precise targeting down to postcode levels and the creation of video creative through AI.

Australia is home to 2.5 million SMBs, collectively spending $1.5 billion annually on social video advertising. With the introduction of Nine Ad Manager, these businesses can run campaigns on Australia’s leading television shows via 9Now, the nation’s premier Broadcast video-on-demand platform, with all the benefits of precise audience targeting.

Key Features of Nine Ad Manager:

Precise Targeting: Businesses can now reach their target audience based on demographics such as age and gender, geographical location by postcode, and Nine’s proprietary 9Tribes audience segments.

AI-Powered Ad Creation: SMBs can effortlessly generate advertisements using AI by simply inputting their website URL into the platform. The system automatically collects images, text, branding, and color palettes from the website, resulting in a professionally scripted video complete with AI-generated voice-over – all created in less than a minute.

Expansive Future Potential: While the focus of the platform is initially on 9Now, it has the potential to be integrated with Nine’s digital audio and digital display inventory in the future, offering even more advertising opportunities for businesses.

Regarding the significance of the partnership, Peo Persson, Co-Founder of DanAds, remarked

"We are excited to introduce this innovative solution, which will undoubtedly revolutionize how businesses approach video advertising. This collaboration with Nine reinforces our commitment to providing advanced advertising tools to advertisers of all sizes, further facilitating their growth and success. With this unique AI self-serve automated solution developed in conjunction with Nine, advertisers now have the power to reach their target audiences nationwide, utilizing Artificial Intelligence to purchase video advertising, target to postcode level, and build video creative using AI."

Michael Stephenson, Chief Sales Officer at Nine, said a focus on making transactions as simple as possible led Nine to secure a licensing agreement with the DanAds platform – a trusted partner also used by many publishers across the globe. They then seamlessly integrated an AI engine into the platform, enabling the creation of video creative in real-time. Stephenson further says,

Nine Ad Manager is an Australian first to offer SMBs a premium alternative to social video advertising. With 9Now streaming Australia’s most watched programs, we offer a safe, premium environment for local businesses wanting to tailor their targeting to customers relevant to their business. The potential for growth in this space is immense and I couldn’t be more excited to be launching Nine Ad Manager.”

Nine Ad Manager promises to be a game-changer for businesses of all sizes, providing an accessible and efficient way to engage with audiences through television advertising. Its integration of AI technology, along with its competitive pricing, positions it as an attractive alternative to traditional social video advertising.

For media inquiries, please contact:

Marie-Lou Penin, Head of Marketing, marie-lou.penin@danads.com

About DanAds:

DanAds is a leading global provider of self-serve and automation advertising technology. Our innovative platform empowers publishers, advertisers to efficiently manage, optimize, and scale their advertising campaigns. We are committed to democratizing advertising by providing user-friendly, AI-driven solutions that enhance campaign performance and accessibility. With DanAds, businesses of all sizes can harness the power of data-driven advertising to reach their target audiences effectively.

DanAds and Operative have announced an expanded partnership

Jaroslaw Labuzek — Tue, 12 Sep 2023 08:14:48 +0000

Danads and Operative streamline self-serve sales workflow for publisher and media owners in the cloud.

DanAds and Operative have announced an expanded partnership that brings self-service to AOS. DanAds will provide a suite of self-service sales tools, including automated media planning, billing, reconciliation and proposal automation. These tools will be integrated, creating a streamlined workflow for a self-service platform for buying Converged TV (combined Digital and Linear TV).

Through their self-serve platforms, DanAds connects advertisers and publishers in an automated ecosystem, eliminating manual processes and unlocking the full potential of user data monetization.

"At DanAds, our mission has always been to bring automation and efficiency to publishers, empowering them to navigate the evolving landscape of digital advertising. Collaborating with Operative on this cloud-based initiative is a natural progression of our shared commitment to interoperability and innovation. This partnership underscores our dedication to providing publishers with comprehensive solutions that seamlessly integrate product catalog, and sales workflow, ultimately streamlining their operations and driving growth."

Jeffrey Mayer, MD and Head of Product at DanAds US

"DanAds is a great partner and we are excited to work together to bring publishers a modern cloud-based revenue solution. In order to truly achieve convergence, publishers need to unify their advertising operations, and streamline workflow. With DanAds, we bring the power of self-service, enabling easy accessibility combined with the benefits of the AOS platform to help them achieve that goal,"

Ben Tatta, Chief Commercial Officer at Operative

As part of this strategic partnership, Operative will be a Platinum sponsor and will also take center stage at the upcoming Self-Serve Summit 2023, powered by DanAds. The event is scheduled to take place on October 18 in New York City.

DanAds partners with Prebid.org

Marie-Lou Penin — Wed, 26 Apr 2023 14:00:30 +0000

DanAds has joined forces with Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions. With DanAds’ expertise in advertising automation and self-serve technology, Prebid.org will receive resources to enhance its initiatives and create a more streamlined and transparent programmatic advertising environment.

Istvan Beres, CEO at DanAds, expressed his excitement about the partnership, stating that their platform was designed to help publishers monetize their content and data more efficiently. He believes that working with Prebid.org will further their mission of providing effective solutions for publishers.

DanAds honored with Product of the Year Award at NAB Show 2023

Jaroslaw Labuzek — Thu, 20 Apr 2023 09:09:27 +0000

DanAds has been honored with the prestigious Product of the Year award at #NABShow2023, the largest media, entertainment, and technology show in the world.

"This award is a remarkable testament to the tireless work and dedication of our team, and our unwavering commitment to delivering innovative and excellent solutions," said the CEO of DanAds. "We are thrilled and proud to receive this recognition, especially as the show celebrates its 100th anniversary."

The award recognizes DanAds’ innovative technology that has been praised for its ease of use, flexibility, and scalability. DanAds’ self-serve and ad automation solutions for publishers have been pushing the boundaries of what’s possible in the advertising industry.

"We couldn't have achieved this without the support of our amazing investors, partners, and clients, who have been with us every step of the way," said the CEO. "This award is not just for us, but for everyone who has helped us get here."

DanAds has been a trailblazer in the advertising industry, providing publishers with innovative solutions that streamline operations and increase revenue. The company’s exceptional technology has set a new standard for the industry.

"We are excited to continue innovating and building for the future," said the CEO. "This award is a great recognition of the hard work and dedication of our team, and we look forward to continuing to deliver exceptional solutions for our clients."

DanAds would like to thank everyone who has supported the company on this journey, and looks forward to continuing to push the boundaries of what’s possible in the advertising industry.